The Tech Audit: Trying to Get IT Systems to Work Together
Another in an occasional series on how business owners are succeeding and struggling with technology.
The business : Artisan Electric , in Lafayette, Ind., is a five-person electrical contracting firm specializing in updating the wiring in historic homes and buildings. Artisan also installs high-end home entertainment systems, as well as wind- and solar-power units and back-up generators. It sells some of these products online, too.
The owner : Chris Voglund was working for a large contracting company eight years ago when it suddenly folded, leaving him out of a job. Determined to never again count on someone else’s business for his living, he founded his own. Having seen that competition for routine electrical contracting jobs was steep, he decided to focus on jobs that require special skills and care. “A run-of-the-mill contractor won’t touch a complete wiring update of a 150-year-old home, where the customer wants preservation,” he said. “They just want to go in, cut open walls and get out fast.” Mr. Voglund is willing to put in the extra time, and customers have proved willing to pay for it.
Sources of I.T. expertise : Mr. Voglund has brought in local Web-design and programming pros on a contract basis. But he also discovered that some of the best advice could be had for free from local business owners who have become information-technology savvy getting their own companies up to speed and are happy to help out a friend and fellow merchant. The owner of a local security firm has helped guide Mr. Voglund’s e-commerce efforts, for example, and a photography-store owner has advised him on social media. Now Mr. Voglund says he’s becoming fairly savvy himself — because he’s had to. “When I started I hired a lawyer and an accountant and figured I’d just pay attention to my craft,” he said. “Now it’s not good enough to be good at your craft. You have to understand what’s happening with technology.
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Artisan also installs high-end home entertainment systems, as well as wind- and solar-power units and back-up generators. It sells some of these products online, too. The owner: Chris Voglund was working for a large contracting company eight years ago
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